Aloha! greetings from the 12EX team.

As you know e-commerce isn't a new concept, hence the need for us to bring in our A-game and stand out. This week, there was a lot of brainstorming within the team to carve out what would be our USP( unique selling point), what would make us stand out from the numerous competition out there and we also got right into the task for the week as most of it was a continuation of the previous week.

The product design team over the week added more important pages to the seller’s center.

These pages include the sellers' dashboard account (owner’s information & business information), orders (new orders, pending orders & items delivered), and notifications.

They also improved the overall design to its best fit by;

i) Updating the Low fidelity wireframe to match up with the High fidelity wireframe. ii) Updating the design system ( adding more suitable colors, buttons, icons, etc.) iii)Updating the High fidelity wireframe. All of this was done using Figma Software.

The Product Management team continues to manage and monitor the task on the Trello management dashboard and update tasks across the board. The MVP for launching is also in progress.

The digital marketing team created Email newsletters to send to users signed up and completed work on the end-to-end marketing plan for 12ExNigeria.

The graphics team task is daily in progress as they have been creating flyers according to content provided by the digital team.

The CRM team has completed the FAQ chatbot using Tidio and it has been activated. They have also been working on implementing the Email marketing system in collaboration with the digital marketing team.

The data analytics team performed a sales analysis of competitive products and created a dashboard from it.

All is well that ends well, these were some of the tasks carried out this week. With all hands on deck, more was accomplished.